Keurig was John Sylvans brainchild, but he doesnt even use the coffee pods that are devastating.
Kill the K Cup before it kills our planet. That was the essential message about the nonrecyclable, nonbiodegradable java pods of a scifi-design clip released in January by Canadian-based video production ensemble Egg Studios. The videos notorious K-Cup accompanying hashtag and creature went viral across social media. It appears that the inventor of the miniature containers, John Sylvan, is securely on Team #KillTheKCup also.
I dont have one. Theyre kind of pricey to use, Sylvan told The Atlantic. Sylvan isnt only worried about the negative impact of K Cups on his wallet. As with lots of environmental activists, hes not unconcerned about all those plastic pods. With enough K Cups sold in 2014 to encircle the earth at least 10.5 times, Sylvan appears to be repenting his creation.
I feel bad that I did it, he said.
When Sylvan sold his business back in 1997, he never anticipated the machines he devised that billions of the plastic #7 java pods he created, or would become so popular that one in three homes would have one would be thrown into the garbage each year. Although Keurig Green Mountains sustainability report suggests that its working to make the single-use containers completely recyclable by 2020, Sylvan said thats not possible with the manner the pods are designed.
Regardless of what they say about recycling, those things WOn’t ever be recyclable, said Sylvan. The plastic is a specialized plastic made of four layers that are distinct.
Most recycling plants arent equipped to manage #7 plastic. Along with being rough to recycle, that plastic may include BPA. The containers are attached to a foil lid, which must be split from the plastic, or it cant be recycled. Most users who are brought to the convenience of K Cups arent going to take the extra time to do that.